I'm Only Happy When it Rains

First of all, we have a major pet peeve to unveil. We hate when people say "blank" is the new black, such as, pink is the new black, chartreuse is the new black, whatever, there is no new black. Black is what it is and while there is surely room for more than one color in one's wardrobe, no one is going to stop wearing black. However, it seems like every season there's a neutral that magazine editors are pushing like crack cocaine. This season, enter gray.

We love gray. We love it in the same way that we secretly love rainy weather. There's something introspective about a cloudy day and in the feeling that one need not be happy all the time. We like melancholy sometimes and we especially like it in clothing. There's a time and a place for a yellow polka dot dress in a girl's life or a bright graphic tee in a guy's but oftentimes we prefer the fashion equivalent of staying in and listening to Sufjan Stevens.

We love this example from Dries Van Noten. Unsurprisingly the Antwerp native nailed this feeling.

We love this slightly unstructured structure. We love gray with ivory and also the deepest chocolate brown. However, for those not feeling the unstructured thing, see below from Doo.ri




We're going to be embracing gray this season and pretty much whenever we feel like it. Bring on the storm.